Insurance Providers Testing the Waters in Pool of Social Media, Reports Mintel Comperemedia

CHICAGO, June 10 /PRNewswire/ — Insurance providers are reluctant to dive headfirst into the vast marketplace of social media, choosing instead to ease in, bit by bit. Mintel Comperemedia recently polled 214 independent life insurance producers. Seventy percent use at least one social media site, but only half report using their accounts for business purposes.

Insurance Providers Testing the Waters in Pool of Social Media, Reports Mintel Comperemedia.